Sound Familiar?
These are the problems we hear from opticians in Solihull every single week. If any of these hit home, we can help.
No online booking for eye tests
Chains offer instant online booking. If your website doesn't, customers take the easier option.
Loyal customers but no online proof
Your customers love the personal service — but they're not leaving reviews. New customers have no way to know.
Better service than the chains but fewer reviews
You give personal, expert care — but online, the practice with more reviews looks more established.
Eye test bookings going to whoever shows up first
When someone searches for an eye test, they book the first practice they find. If that's Specsavers, you've lost a customer.
What We Do for Opticians
Four things that work together to bring you a steady stream of enquiries and calls — week after week.
Professional Website
A fast, mobile-friendly website with your phone number, enquiry form, and reviews front and centre. Built to turn visitors into calls.
Google Maps
We optimise your Google Business Profile so you show up in the map pack when people search for your trade locally.
More Reviews
An automated system that asks your customers for a Google review after every job. More reviews means more trust and higher rankings.
Local Services Ads
Google puts your business at the top of search with your reviews and a Google Verified badge. You only pay when someone actually calls.
Optician Demand in Solihull
Solihull is split between Knowle, Dorridge, Shirley, Olton and many more areas, all served by the B postcode. Victorian terraces, inter-war semis, post-war council estates, and modern developments. Victorian industrial housing, with inter-war suburban expansion and post-war rebuilding. Each neighbourhood has its own quirks and its own demand patterns.
Search behaviour in Solihull for opticians centres heavily on deteriorating vision, eye strain from screens, contact lens fitting. Peaks in September for school eye tests and January when people use remaining health benefits. The opticians who win consistently are the ones who appear at the top of Google when those searches happen, with the right credentials (General Optical Council (GOC), Association of British Dispensing Opticians (ABDO)) clearly displayed.
Solihull has around 8-15 opticians competing for the same pool of customers. Most have either no website or one that does not rank. That is the gap we fill: a site that gets found, a profile that builds trust, and a system that makes sure no call goes unanswered.
Midlands climate; moderate rainfall, sheltered position, relatively mild winters. Solihull opticians who ignore the local context tend to compete on price. The ones who show up consistently online compete on trust — and trust pays better.
Search demand in Solihull is real and measurable. Top queries for opticians here are "optician near me", "eye test Solihull", "opticians Solihull". A town in the West Midlands, a town of 89k people. We build SEO content that targets these queries directly, then back it up with a Google Business Profile that converts the click.
Most opticians working Solihull also serve Birmingham, Coventry, Stoke-on-Trent, Wolverhampton and beyond — that's where the real volume of work lives. Your customers tend to be adults needing regular eye tests, parents with school-age children, contact lens wearers, and they're scattered across the region. A site optimised only for Solihull leaves money on the table.
Postcode Areas Covered
Areas We Serve
Common Optician Services in Solihull
These are the services local customers search for most. If you offer them, you should be showing up.
Deteriorating vision
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Eye strain from screens
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Contact lens fitting
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Children's eye tests
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Specialist eyewear
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Questions from Opticians in Solihull
Straight answers — no jargon.
What does it cost?
Pricing depends on your business and location. Get your free audit and we'll put together a custom quote. No long contracts.
Can you help promote specific services?
Yes. Dedicated pages for eye tests, contact lenses, designer frames — whatever you want to promote.
How quickly will I see new customers?
Website and Maps fixes go live within 1-2 weeks. Local Services Ads enquiries typically start within 4-8 weeks.
Can you target specific areas in Solihull?
Yes. We target the postcodes and areas your practice serves in Solihull.
How competitive is Solihull for opticians?
Chains dominate, but most independent opticians in Solihull have weak online presence. That's your opportunity to stand out.
Ready to Get More Leads?
We'll audit your online presence for free and show you exactly where you're losing customers. No obligation, no hard sell.