Sound Familiar?
These are the problems we hear from care homes in Solihull every single week. If any of these hit home, we can help.
Outstanding care but not enough reviews to prove it
The care home with 80 heartfelt reviews wins every family's trust — even if your care is exceptional.
Enquiries going to care homes with better online presence
Families compare care homes online before visiting. The one with the best website and reviews gets on the shortlist.
Families choosing a different care home
Families research extensively and shortlist the homes that look most trustworthy online. If that's not you, they never call.
Families can't see how good your care is
Your residents and their families love you — but without online reviews, new families have no way to know.
What We Do for Care Homes
Four things that work together to bring you a steady stream of enquiries and calls — week after week.
Professional Website
A fast, mobile-friendly website with your phone number, enquiry form, and reviews front and centre. Built to turn visitors into calls.
Google Maps
We optimise your Google Business Profile so you show up in the map pack when people search for your trade locally.
More Reviews
An automated system that asks your customers for a Google review after every job. More reviews means more trust and higher rankings.
Local Services Ads
Google puts your business at the top of search with your reviews and a Google Verified badge. You only pay when someone actually calls.
What Makes Solihull Unique for Care Homes
Solihull is split between Knowle, Dorridge, Shirley, Olton and many more areas, all served by the B postcode. Victorian terraces, inter-war semis, post-war council estates, and modern developments. Victorian industrial housing, with inter-war suburban expansion and post-war rebuilding. Each neighbourhood has its own quirks and its own demand patterns.
Search behaviour in Solihull for care homes centres heavily on finding available places, cqc ratings, specialist care needs. Relatively steady demand; slight increase in winter due to hospital discharge pressures. The care homes who win consistently are the ones who appear at the top of Google when those searches happen, with the right credentials (Care Quality Commission (CQC, England), Care Inspectorate (Scotland), CIW (Wales)) clearly displayed.
Solihull has around 8-15 care homes competing for the same pool of customers. Most have either no website or one that does not rank. That is the gap we fill: a site that gets found, a profile that builds trust, and a system that makes sure no call goes unanswered.
Midlands climate; moderate rainfall, sheltered position, relatively mild winters. Solihull care homes who ignore the local context tend to compete on price. The ones who show up consistently online compete on trust — and trust pays better.
Search demand in Solihull is real and measurable. Top queries for care homes here are "care home near me", "care homes Solihull", "nursing home Solihull". A town in the West Midlands, a town of 89k people. We build SEO content that targets these queries directly, then back it up with a Google Business Profile that converts the click.
Most care homes working Solihull also serve Birmingham, Coventry, Stoke-on-Trent, Wolverhampton and beyond — that's where the real volume of work lives. Your customers tend to be families seeking care for elderly relatives, hospital discharge planners, social workers, and they're scattered across the region. A site optimised only for Solihull leaves money on the table.
Postcode Areas Covered
Areas We Serve
Common Care Home Services in Solihull
These are the services local customers search for most. If you offer them, you should be showing up.
Finding available places
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Cost concerns
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Specialist care needs
One of the top search terms in Solihull. Customers looking for this service expect to find a professional online — make sure that is you.
Distance from family
One of the top search terms in Solihull. Customers looking for this service expect to find a professional online — make sure that is you.
Questions from Care Homes in Solihull
Straight answers — no jargon.
How will this help my care home get more residents in Solihull?
We make sure families in Solihull searching for a care home find you first — through Google Maps, a reassuring website, strong reviews, and targeted ads.
How do you help us get more reviews?
Automated messages to families asking them to share their experience on Google. Effortless for your team.
What does it cost?
Pricing depends on your business and location. Get your free audit and we'll put together a custom quote. No long contracts.
Our CQC rating is good — isn't that enough?
CQC is essential but families also check Google reviews and your website. The home that looks most trustworthy online gets visited first.
Is there a long contract?
No. 3-month minimum then rolling monthly. Cancel with 30 days' notice. You keep the website.
Ready to Get More Leads?
We'll audit your online presence for free and show you exactly where you're losing customers. No obligation, no hard sell.