Sound Familiar?
These are the problems we hear from care homes in Norwich every single week. If any of these hit home, we can help.
Your care home doesn't appear in local searches
Most families start on Google Maps. If your listing is buried, they'll visit the homes that show up first.
Families choosing a different care home
Families research extensively and shortlist the homes that look most trustworthy online. If that's not you, they never call.
Families can't see how good your care is
Your residents and their families love you — but without online reviews, new families have no way to know.
Enquiries going to care homes with better online presence
Families compare care homes online before visiting. The one with the best website and reviews gets on the shortlist.
What We Do for Care Homes
Four things that work together to bring you a steady stream of enquiries and calls — week after week.
Professional Website
A fast, mobile-friendly website with your phone number, enquiry form, and reviews front and centre. Built to turn visitors into calls.
Google Maps
We optimise your Google Business Profile so you show up in the map pack when people search for your trade locally.
More Reviews
An automated system that asks your customers for a Google review after every job. More reviews means more trust and higher rankings.
Local Services Ads
Google puts your business at the top of search with your reviews and a Google Verified badge. You only pay when someone actually calls.
What Makes Norwich Unique for Care Homes
Norwich houses thousands of properties across Golden Triangle, Eaton, Thorpe St Andrew, Mousehold and many other areas. Medieval core, Georgian and Victorian terraces, inter-war semis, and modern developments on the outskirts. Medieval city centre, Georgian terraces, Victorian expansion, with modern edge-of-city estates. Reliable local care homes are in steady demand right across the NR postcode.
Talk to any care home working Norwich and they will tell you the same thing: jobs cluster around finding available places, cqc ratings, specialist care needs. Relatively steady demand; slight increase in winter due to hospital discharge pressures. Care Quality Commission (CQC, England), Care Inspectorate (Scotland), CIW (Wales) registration is table stakes — being findable online is the actual edge.
With around 25-50 care homes estimated to be operating in the Norwich area, competition for local customers is real. Most rely on word of mouth alone. A professional website, strong Google presence, and a system that catches every call puts you ahead of the pack.
Consider the local environment when you think about how Norwich customers search. East Anglia climate; one of the driest cities in the UK with cold east winds in winter. The care homes who turn that into ranked content and a strong Google profile are the ones whose phones keep ringing.
Medieval city, Norwich Cathedral, University of East Anglia, fine city motto. What that means for care homes: the people most likely to need you are typing things like "care home near me", "care homes Norwich", "nursing home Norwich" into Google right now. The opportunity is being the result they actually click on.
The typical care home customer in Norwich is families seeking care for elderly relatives, hospital discharge planners, social workers. We help you reach them not just in Norwich itself, but across the surrounding catchment — places like Wymondham, Aylsham, Dereham, Wroxham. A site built for the wider area means more enquiries, not fewer.
Postcode Areas Covered
Areas We Serve
Common Care Home Services in Norwich
These are the services local customers search for most. If you offer them, you should be showing up.
Distance from family
One of the top search terms in Norwich. Customers looking for this service expect to find a professional online — make sure that is you.
Specialist care needs
One of the top search terms in Norwich. Customers looking for this service expect to find a professional online — make sure that is you.
Cost concerns
Covering Norwich and surrounding areas. With Medieval core, Georgian and Victorian terraces, inter-war semis, and modern developments on the outskirts, this is one of the most common enquiries we see.
Finding available places
Covering Norwich and surrounding areas. With Medieval core, Georgian and Victorian terraces, inter-war semis, and modern developments on the outskirts, this is one of the most common enquiries we see.
Questions from Care Homes in Norwich
Straight answers — no jargon.
How quickly will we see new enquiries?
Website and Maps fixes go live within 1-2 weeks. Local Services Ads enquiries typically start within 4-8 weeks.
What does it cost?
Pricing depends on your business and location. Get your free audit and we'll put together a custom quote. No long contracts.
How competitive is Norwich for care homes?
Very — but most care homes in Norwich have outdated websites and sparse reviews. A professional online presence puts you ahead.
How will this help my care home get more residents in Norwich?
We make sure families in Norwich searching for a care home find you first — through Google Maps, a reassuring website, strong reviews, and targeted ads.
How is this different from care home marketing agencies?
Most charge £500-£2,000/month. We offer the same core services at a fraction of the cost with no long lock-ins.
Ready to Get More Leads?
We'll audit your online presence for free and show you exactly where you're losing customers. No obligation, no hard sell.