Sound Familiar?
These are the problems we hear from care homes in Coleraine every single week. If any of these hit home, we can help.
No virtual tour or photos of your home online
Families want to see what your care home looks like before visiting. Without photos and a virtual tour, they'll visit somewhere else first.
Outstanding care but not enough reviews to prove it
The care home with 80 heartfelt reviews wins every family's trust — even if your care is exceptional.
Competing care homes dominating local search
Other care homes in your area have optimised their listings and are capturing the families who should be contacting you.
Families can't see how good your care is
Your residents and their families love you — but without online reviews, new families have no way to know.
What We Do for Care Homes
Four things that work together to bring you a steady stream of enquiries and calls — week after week.
Professional Website
A fast, mobile-friendly website with your phone number, enquiry form, and reviews front and centre. Built to turn visitors into calls.
Google Maps
We optimise your Google Business Profile so you show up in the map pack when people search for your trade locally.
More Reviews
An automated system that asks your customers for a Google review after every job. More reviews means more trust and higher rankings.
Local Services Ads
Google puts your business at the top of search with your reviews and a Google Verified badge. You only pay when someone actually calls.
Care Home Services Across Coleraine
Coleraine is split between and many more areas, all served by the BT postcode. Victorian red-brick terraces, inter-war semis, and modern estates. Victorian industrial housing, with post-war and modern expansion. Each neighbourhood has its own quirks and its own demand patterns.
Search behaviour in Coleraine for care homes centres heavily on finding available places, cqc ratings, specialist care needs. Relatively steady demand; slight increase in winter due to hospital discharge pressures. The care homes who win consistently are the ones who appear at the top of Google when those searches happen, with the right credentials (Care Quality Commission (CQC, England), Care Inspectorate (Scotland), CIW (Wales)) clearly displayed.
Coleraine has around 8-15 care homes competing for the same pool of customers. Most have either no website or one that does not rank. That is the gap we fill: a site that gets found, a profile that builds trust, and a system that makes sure no call goes unanswered.
Irish maritime climate; mild and wet throughout the year, frequent drizzle. Coleraine care homes who ignore the local context tend to compete on price. The ones who show up consistently online compete on trust — and trust pays better.
Search demand in Coleraine is real and measurable. Top queries for care homes here are "care home near me", "care homes Coleraine", "nursing home Coleraine". A town in Northern Ireland, a town of 46k people. We build SEO content that targets these queries directly, then back it up with a Google Business Profile that converts the click.
Most care homes working Coleraine also serve Belfast, Lisburn and beyond — that's where the real volume of work lives. Your customers tend to be families seeking care for elderly relatives, hospital discharge planners, social workers, and they're scattered across the region. A site optimised only for Coleraine leaves money on the table.
Postcode Areas Covered
Common Care Home Services in Coleraine
These are the services local customers search for most. If you offer them, you should be showing up.
Finding available places
Serving homeowners across Coleraine. Irish maritime climate; mild and wet throughout the year, frequent drizzle make this a regular need.
CQC ratings
Covering Coleraine and surrounding areas. With Victorian red-brick terraces, inter-war semis, and modern estates, this is one of the most common enquiries we see.
Specialist care needs
Available throughout Coleraine. Whether you are in a period property or a modern build, we connect you with customers searching for exactly this.
Cost concerns
Serving homeowners across Coleraine. Irish maritime climate; mild and wet throughout the year, frequent drizzle make this a regular need.
Distance from family
Available throughout Coleraine. Whether you are in a period property or a modern build, we connect you with customers searching for exactly this.
Questions from Care Homes in Coleraine
Straight answers — no jargon.
How is this different from care home marketing agencies?
Most charge £500-£2,000/month. We offer the same core services at a fraction of the cost with no long lock-ins.
How do you help us get more reviews?
Automated messages to families asking them to share their experience on Google. Effortless for your team.
Can you target specific areas in Coleraine?
Yes. We target the areas and postcodes families in Coleraine are searching from.
Our CQC rating is good — isn't that enough?
CQC is essential but families also check Google reviews and your website. The home that looks most trustworthy online gets visited first.
What does it cost?
Pricing depends on your business and location. Get your free audit and we'll put together a custom quote. No long contracts.
Ready to Get More Leads?
We'll audit your online presence for free and show you exactly where you're losing customers. No obligation, no hard sell.